Company · Why Ovnit

Built for the one thing Amazon will never give you: the customer

Plenty of tools report on your Amazon business. None of them hand you the buyer. Ovnit is the layer between the box and the inbox — capture at the scan, understand per person, reach them inside Amazon's rules, and prove it in money.

0customer emails Amazon shares, ever
20sfrom scan to a registered, consented owner
1profile per person, across every product
£every funnel stage priced in gross profit
The operator's questions

Same questions every Amazon brand asks. Two very different answers.

Every line in the right-hand column is a thing that exists in the product today, not a roadmap. Set your guardrails; Ovnit does the rest.

Without Ovnit OWith Ovnit
Who actually bought my product? Amazon shows an order ID and a city. Nothing else, ever. The buyer registers on the pack in twenty seconds — name, email, product, consent. One profile per person, across every product they own. Warranty registration · Profiles
How do I get reviews without breaking policy? Request-a-Review once, unbranded — or an insert that risks a suspension. A neutral, retailer-routed link that lands on your ASIN's review page. Every message is screened against Amazon's rules before it sends. Reviews · Compliance Centre
Who gets the reorder — me or the search box? You bid again for a customer you already paid to acquire. Reorder Radar times the window from real repeat purchases; a deep link takes them to your /dp/ page. Zero auction cost. Reorder Radar · Reorder deep links
A batch has a fault. Who do I tell? A press release, and hope. A safety notice to every registered owner of that product, ignoring marketing consent as the law intends, with an audit trail. Safety & recall · GPSR
Where should the QR go on the pack? Guess, print, and never find out. Every scan carries its placement — insert, outer, label — so the next print run puts more of the code where it earns scans. Placement → outcome
Is any of this actually making money? A ROAS figure from Amazon and a feeling. The capture funnel priced in gross profit, LTV : CAC from your own cost stack, and a one-page board summary on a schedule. LTV & CAC · Scheduled reports
01 · Capture

Capture the customer at the one moment they're holding your product

Amazon owns the checkout. It doesn't own the box. A QR code — and a typed short link for everyone who won't scan — opens a companion page in your colours that asks for twenty seconds and gives something back.

  • Placement-tracked QR: insert, outer, label — each scan says where it came from.
  • Registration in one screen: name, email, product, consent captured separately.
  • Your brand, not ours: logo, colours, fonts, the button colour — designed once.
  • Print-ready at 20 and 30 mm: the app tells you when a code is safe to print.
Warranty registration →
Companion page · after the scan
Scanned from the insert cardplacement recorded
Registered in 20 secondssarah.p@… · Snack Pot · UK
3Marketing consent — separatelyticked deliberately, never bundled
Capture rate by placement
Insert card78%
Outer box56%
Product label31%
02 · Understand

Owners, not orders

Register a second product and you join the same profile. From there everything is per person: what they own, how often they come back, when they'll run out, and how much they're worth.

  • Purchase map & rhythm: what each owner has bought and the categories they never touch.
  • Segments two ways: the bands we score for you, and the rules you save yourself.
  • Reorder Radar: a due window per owner, learned from real repeat purchases — no fake percentages.
  • Loyalty tiers derived from behaviour, so every owner already has one.
Profiles CRM →
Owner · sarah.p@example.com
Snack Potregistered12 Jun
UV Steriliserregistered3 Aug
Reorder windowown rhythm22 → 30 Aug
SegmentLoyalSilver2 intervals
Reorder Radar · this week
4overdue£46 gross profit
2due nowchecking in ×1
14due soonnext 30 days
03 · Activate

Reach them — without a policy risk

Every message goes through the same gate: screened against Amazon's published rules, held if the product is out of stock, de-duplicated so nobody hears from you twice. Then it goes.

  • Campaigns and workflows with real send times and a marketing calendar.
  • Safety notices reach every registered owner, consent or not — as the law intends.
  • Inventory-aware: a reorder nudge never fires into an empty listing.
  • Opens and clicks tracked, with the honesty note that opens are an upper bound.
Activation & audiences →
Workflow · reorder nudge
1Owner enters their reorder windowReorder Radar · own rhythm or product median
2Stock checkheld while the ASIN is out of stock
3Compliance screenno review incentive, no gating — passed
4Send at 19:15 localthe hour this owner base actually opens
Email reports · last 30 days
Sent1,204
Clicked41%
Reordered after18%
04 · Prove

Prove it, in money

Not "engagement". The funnel priced in gross profit that didn't happen, LTV against every Amazon cost, and the placement that produced the owners worth the most — on one page, with a PDF your board will actually read.

  • The funnel in money: every stage priced at your true contribution per unit.
  • LTV : CAC from your own cost stack, with the levers on the same screen.
  • Alerts on your thresholds: capture rate, reorder money waiting, unresolved returns.
  • Board summary — the verdict first, then the numbers, then the decision — on a schedule.
Revenue & LTV →
The funnel in money · 16,310 units
AddressableNever scannedLeft pageNo consentRealised
LTV : CAC3.4×M3 crossover
Best placementInsert card£28.76 / owner

Compliance is the product, not a disclaimer

Every message is screened before it sends. Incentives for registering are fine; incentives for reviews are not, and the app enforces that line rather than trusting you to remember it.

One customer, not one order

Register a second product and you join the same profile. That co-ownership is what makes cross-sell and retention real rather than modelled.

Amazon-native, not a Shopify tool with Amazon bolted on

ASIN-aware review routing, marketplace-correct links, Vendor and Seller both first-class, and a compliance model built around Amazon's actual published rules.

What's included

  • A companion page per product, not a generic landing page
  • Placement-level tracking, so you know which printed surface earns scans
  • Owner intelligence: RFM, churn risk, reorder timing, next-best product
  • Campaigns that de-duplicate, so nobody is messaged twice
  • An audit trail on consent that your legal team can actually read
The business case
Amazon owns the transaction. It does not have to own the relationship — but only if you capture it at the one moment the customer is holding your product.

See it on your own products

Paste an ASIN, print the QR, scan it yourself — five minutes, no card.

Create your brand account →