1P brands can't message buyers, can't use Request-a-Review, can't see who bought. The QR on your packaging is the only compliant direct line that exists — use it properly.
One QR serves Amazon, John Lewis and independents — the companion page asks where they bought and routes correctly. No retailer-specific packaging runs.
Amazon lists QR-to-review-page as an acceptable insert use. For a vendor, it's not one channel among several — it's the channel.
Registrations tell you who's buying, where, and when — demand signal to take into your next vendor negotiation.
The same code works for Amazon, John Lewis and independents; the page asks where they bought and routes reviews and support to the right place.
One artwork change, every retailerRegistration for the warranty (the incentive you are allowed), then a neutral review link that lands on your ASIN's review page — the insert use Amazon lists as acceptable.
Compliance screen on every messageA consented list for the next launch, and an owner registry that turns a recall into a controlled email rather than a press release.
GPSR-ready owner registryRegistrations by marketplace and month are demand data Vendor Central never gives you — take the export into the annual terms conversation.
CSV export of every listPaste an ASIN, print the QR, scan it yourself — five minutes, no card.
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